|Why Rich Internet
Applications Would Give Competitive Advantage?
|(Yet other dimension to
support the graphics intensive “Rich Internet Applications”)
Rich Internet Applications (or “RIA”) would
give compelling competitive advantage, which is the
same reason that helped the desktop GUI application
won over then predominantly dominant character based
and command line interfaces. Before the advent of the
PCs, mostly software professionals or tech savvy scientists
used the computers. The computer savvy people are well
accustomed to and could remember all the DOS or UNIX/C-shell
commands. Hence, they could be equally productive either
on the C-shell/DOS prompt or on Windows-GUI interface.
advent of graphical interfaces on the PC offered improved
usability for the non-tech savvy. The PC became a business
tool, for example, to create Spreadsheet, Word-documents
and thousands of other business functions. The new users
made it essential that the computers must be made simpler
to use for non-technical staff, such as, secretaries,
data-entry staff, knowledge workers to top decision
makers. Most of them are neither software professionals
nor computer savvy. The PC companies cleverly exploited
this mass market to dominate the computer industry.
who are educated on UNIX and mainframe computers could
type commands faster than, one could find and start
the application or move to a new directory. Some of
them may be more productive on UNIX’s C-shell-command
prompt than on Windows-XP. For example, I was more productive
and comfortable on UNIX’s C-shell prompt and “VI-editor”
than Windows-XP and TextPad. But, such users are increasingly
became small percentage of overall computer users. Besides,
the ease of use and short learning made newer software
graduates comfortable with visual interfaces, such as,
Windows-XP. Very few of them are using C-shell/DOS prompt
comers adapt to newer interfaces, even if they offer
marginally better interface, while old users may differ
until the newer interface offer larger improvements,
which are compelling enough to move from the old interface
that they are accustomed. For example, I still habitually
use Yahoo maps (e.g. to get directions between two addresses).
But, I like some unique features of Google maps and
use them (e.g. to locate a place and explore the surroundings).
Due to my familiarity, I am often more comfortable using
Yahoo maps. If I get accustomed to Google interface,
I may switch eventually. But, Yahoo may retain me by
supporting the Google’s features that I like.
dynamics would make intuitive graphics intensive applications
more compelling and win in the market in the future.
For example, today the Internet is personal information
tool to the masses. This is now bringing in many new
users starting from, kids, housewives, and blue-collar
workers to elderly. Also, large and growing middle class
population in the developing countries such as, china
and India are buying computers and accessing Internet
in large numbers.
new adapters would choose simpler, more responsive and
graphically intuitive application. Most knowledge workers
would prefer not loosing the GUI functionality, which
they are accustomed to in their desktop applications,
when they need to move their information systems and
business applications online. Besides, in this age of
information overload, everyone can agree that, more
often than not, a picture is worth a thousand words.
The ability to work with data in a format that is responsive,
visual and more comprehensible is extremely important
in terms of increased user productivity and decreased
chances for making mistakes.